More than 10
years ago it was Real Networks who had earned all the credits for taking Fashion
videos all over the world.
Stamp sized and washed out little clips for 56k
modems had become hot and International organizations like the NFL and the CPD
had been with the first trying to give their audience a new type of free service.
the NFL is delivering some first class Internet HD TV solutions over the web while
web62.com is using providers like youtube for maximum range and also HD Quality.
the fashion industry seems still years behind in terms of media range and marketing.
any fashion company is ready to deal with the opportunities that today´s
Internet TV is dishing out pretty much for free.
Back in the
old days it was Vivienne Westwood who had the best clues on the web while German
top designer Anja Gockel had never ever seen the videos were promoting her name
around the globe in the early 2000s.
Muy caliente, very hot had been
the recommendation at the Mexican Real Guide and one may wonder, where there might
be some fashion companies capable enough to push for global TV marketing straight
to the consumers, straight to the retailers.
Time and technology
have been ripe and ready since ages, but what happens to the mindset of those
who are making all these nice fashion items.
Why so little care on
visibility, global range and brand identity ?
That´s what the CPD
fashion trade fair did already back in 2003 shifting out over 30.000 videos
per day around the event.
A great win for the leading exhibitors who will
gain visibility for their brand as long as these videos are receiving requests.
some good ones run pretty much forever.
But where are the first fashion
companies that are ready for the Internet TV age ?