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IT & Fashion
Internet TV
More than 10 years ago it was Real Networks who had earned
all the credits for taking Fashion videos all over the world.
Stamp sized and washed out little clips for 56k modems had
become hot and International organizations like the NFL and
the CPD had been with the first trying to give their audience
a new type of free service.
Meanwhile the NFL is delivering some first class Internet
HD TV solutions over the web whilst web62.com is using providers
like youtube for maximum range and also HD Quality.
Only the fashion industry seems still years behind in terms
of media range and marketing.
Hardly any fashion company is ready to deal with the opportunities
that today´s Internet TV is dishing out pretty much
for free.
Back in the old days it was Vivienne Westwood who had the
best clues on the web whilst German top designer Anja Gockel
had never ever seen the videos were promoting her name around
the globe in the early 2000s.
Muy caliente, very hot had been the recommendation at the
Mexican Real Guide and one may wonder, where there might be
some fashion companies capable enough to push for global TV
marketing straight to the consumers, straight to the retailers.
Time and technology have been ripe and ready since ages,
but what happens to the mindset of those who are making all
these nice fashion items.
Why so little care on visibility, global range and brand
identity ?
That´s what the CPD
fashion trade fair did already back in 2003 shifting out
over 30.000 videos per day around the event.
A great win for the leading exhibitors who will gain visibility
for their brand as long as these videos are receiving requests.
And some good ones run pretty much forever.
But where are the first fashion companies that are ready
for the Internet TV age ?
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