"Fashion is becoming a mass culture in China"
Du Yu Zhou
So said the chief of China's National Textile Industry Council,
Du Yu Zhou back in 2003 to the global fashion industry pointing
at his home market.
The President of the China's National Textile Industry Council,
Du Yu Zhou said "Fashion is becoming a mass culture in
China", and one has to imagine a population of over 1
Living standards are rising fast and just like in Japan,
a mixture of Eastern and Western culture is expected to emerge.
Also the Olympic Games were expected to strengthen China`s
position within the family of nations, for which the biggest
population in the world will provide a lot of valuable contributions
in the near future.
Business in China
Since 1995 trade fair experts from the IGEDO COMPANY have
been building ties between China and Europe.
For a first time a selected group of 11 leading Chinese brands
had attended the cpd trade fair back in 2003, where the President
of the China National Textile Industry Council, Du Yu Zhou,
explained recent developments in an exclusive interview.
Also the Managing Director of the IGEDO COMPANY, Gerald Boese
had been excited about enormous future prospects.
11 leading Chinese brands with revenues of more than $1 billion
and up to 700 stores in China are now focusing on cooperation
with members of the European textile industry.
Cutting edge facilities and a solid financial background
combined with a great interest in international cooperation
are some of the outstanding aspects, that may encourage more
western companies to look out for Chinese partners.
On the one hand, a very competitive Chinese Fashion Industry
will surely make an impact on Western markets once products
and styling will become competive.
Until then China is likely to import more quality items from
Europe to feed the demand of middle and upper class.