"The best solution is, to have a strong name in Europe and to produce and sell in China."

Not an easy mission for most European labels, from whom most don`t even know enough about the Internet. But at least the German Steilmann group has a foot in the door and might be collecting experience as a global player.

Companies, who have learnt to think and act globally, had been the strongest names in the recent past and they are the ones, who will have the best chances in the future.

Video interview 2000
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